01 / FIND
Find the stupidly obvious idea.
Positioning, offer and message. If your customer can't repeat it, it's not clear enough.
Marketing, stripped down.
Make it
ugly.
Make it work.
Most marketing is made complicated so more people can sell it to you. We prefer the obvious idea, the clear message and the thing that actually gets a response.
NO
BS.
BS.
Watch the ad ↗
Simple beats clever•Attention is the job•Make the offer obvious•Stop overthinking it•Simple beats clever•Attention is the job•Make the offer obvious•Stop overthinking it•
The method
Marketing
for people
who hate
marketing.
No giant decks. No mystery funnels. No 47-step framework with a name. We find the thing worth saying, put it in front of the right people, and make it easy to act.
02 / MAKE
Make people stop scrolling.
Creative built around attention, not corporate decoration. Ugly can be memorable.
03 / MOVE
Give them one thing to do.
Every campaign needs a job. Click. Call. Buy. Book. Reply. Keep the path ridiculously clear.
Our point of view
Ugly is
a strategy.
Polished doesn't automatically mean persuasive. Sometimes the best marketing looks like the person who made it actually had something to say.
Show me the dumb idea →
The visual language
The ducks
aren't a team.
They're part of the system. They crash into headlines, hide behind cards, sit in the margins and break the grid. The same way good ideas should.
BAD
DESIGN.
GOOD
ATTENTION.
DESIGN.
GOOD
ATTENTION.
KEEP
IT
DUMB.
IT
DUMB.
Don't
polish
the life
out of it.
Hand-drawn lines. Strange angles. Imperfect shapes. Deliberate visual friction.
Make
people
look
twice.
The duck is not the message. It's the interruption that makes the message impossible to ignore.
Ready when you are
Let's make something people can't ignore.
Tell us what you're selling, what isn't working, and where you want to go.
Start a conversation →